• How to test the effectiveness of your new product or idea
• A quicker version of a business plan that evolves
• The importance of gaining new perspectives and feedback through conversations and experiments
• Identifying the weakest and riskiest parts of your idea

• An entrepreneur’s natural tendency when launching a new product
• The warning signs that they’re doing things wrong
• What they should be doing instead
• Where to focus such as the customer, status quo, buyer’s decision process and more

• How to launch without stress
• Importance of making a list
• Scheduling through communication instead of dates
• Purpose of gaining other perspectives
• Choosing a main communication channel to market your product

• How to produce a rapid demo
• An outline to follow and customize for your intended business
• Steps and approach you should be taking
• Importance of gaining an advisory board

The importance of preparation before a launch

• The necessity for a great, working product
• The power of headlines and taglines
• Creating a story to tie with your product
• Using feedback from other people and customers

• Creating a documentary series versus individual interviews
• Different styles of production and what’s working
• Having episodes for product rather than modules
• Using affiliates to your advantage
• The numbers you should convert from warm and cold traffic
• Having a mission and not just wanting revenue

• The most important types of copy for your launch
• A framework for all your email, video and sales copy
• How to write persuasively to get people to buy
• Telling stories to get your point across
• The purpose of pre-launch and launch content

• Getting people into your product to get feedback
• How to involve people in your story
• Building your audience in pre-launch
• How a blog is crucial to your strategy

• How to eliminate self doubt
• The fastest way to get through the first hurdles
• There will always be stress, but let’s reduce it
• Steps to maximize trust and conversions with live chat

• How to figure out what is missing in your product and brand
• Importance of marketing in advance
• The steps to leverage social currency
• Using incentives and creating a frenzy

• Millions tracked back to writing for Forbes
• Which of the two different classes of writers you should aim for
• Knowing who you are and your genius zone
• Getting yourself into an exclusive group
• How to leverage press attention

• Choosing partners that will support you and your business
• How to set up a launch for your product
• How to integrate so everybody wins
• Gaining new partners for your launch
• Growing through inbound – email based, forms, and more

• Having unordinary prizes as incentives
• Creating competition between partners
• What it’s like to be an affiliate
• How to treat your best partners
• Creating a flaw in the product for an advantage

• Steps to ask for getting help
• Creating a supportive team
• Having an impact or message conveyed through your product
• Setting reasonable and attainable goals
• Rewards of being humble and paying forward

• A case study of influencer marketing
• Most common challenges of a product launch
• Choosing your platform and influencer
• How to pitch an influencer your campaign
• How to calculate your ROI

• The necessity and steps of your merchant accounts
• Using webinars as launches and the different types
• Important times for your campaigns
• How to constantly tweak and pivot for growth

• What to learn and change from experience
• Know your clients and what they want
• How to shorten the sales process
• Converting non-buyers with new offers

• Why automation may be better than large launches
• Tips to retarget and follow up potential customers
• Converting Warm traffic vs Cold traffic
• Focusing on one product and expanding your audience gradually

• The importance of Facebook ads vs. organic marketing
• How and when to set up an ad for your launch
• The targeting and retargeting tool Facebook gives you
• How to track the popularity of your ads on Facebook
• Identify which ad works best for your audience

• Steps to leverage a community
• Using targeted communities to your advantage
• Content uniqueness and it’s power
• The importance of having an audience

• How to get your business in the top 3 listings on Google
• What is the “local pack”
• How to get qualified leads on autopilot
• 5 primary things that drive your ranking

• Why you should consider buying an existing business vs doing a launch
• What key indicators to look for in a new business
• How to position and treat your business as an asset
• Preparing for an exit before you even launch a business