DAY 1

Lean experiments for uncovering what customers want

In this session you will be taught:

  • How to test the effectiveness of your new product or idea
  • A quicker version of a business plan that evolves
  • The importance of gaining new perspectives and feedback through conversations and experiments
  • Identifying the weakest and riskiest parts of your idea

Ash Maurya

Creator & Founder, LEANSTACK

9:00 am ET

Customer focus: The do’s and dont’s of a successful launch

In this session you will be taught:

  • An entrepreneur’s natural tendency when launching a new product
  • The warning signs that they’re doing things wrong
  • What they should be doing instead
  • Where to focus such as the customer, status quo, buyer’s decision process and more

Jill Konrath

Sales Strategist, Jill Konrath

09:30 am ET

A stress-free launch with communication in focus

In this session you will be taught:

  • How to launch without stress
  • Importance of making a list
  • Scheduling through communication instead of dates
  • Purpose of gaining other perspectives
  • Choosing a main communication channel to market your product

Anne Samoilov

Founder, Anne Samoilov

10:00 am ET

Give a great demo of your product to corporates

In this session you will be taught:

  • How to produce a rapid demo
  • An outline to follow and customize for your intended business
  • Steps and approach you should be taking
  • Importance of gaining an advisory board

Manoj Govindan

VP, Levvel IO

10:30 am ET

How to create a story to tie with your product: The attraction of headlines and taglines

In this session you will be taught:

The importance of preparation before a launch

  • The necessity for a great, working product
  • The power of headlines and taglines
  • Creating a story to tie with your product
  • Using feedback from other people and customers

Andy Drish

Co-Founder, The Foundation

3:00 pm ET

Create a launch with a clear mission and purpose

In this session you will be taught:

  • Creating a documentary series versus individual interviews
  • Different styles of production and what’s working
  • Having episodes for product rather than modules
  • Using affiliates to your advantage
  • The numbers you should convert from warm and cold traffic
  • Having a mission and not just wanting revenue

Jonathan Hunsaker

Co-Founder, Organixx

3:30 pm ET

Launch copy framework that sells your product

In this session you will be taught:

  • The most important types of copy for your launch
  • A framework for all your email, video and sales copy
  • How to write persuasively to get people to buy
  • Telling stories to get your point across
  • The purpose of pre-launch and launch content

Ray Edwards

Founder, Ray Edwards

4:00 pm ET

DAY 2

Do you even need a launch? An alternative to traditional launch strategies

In this session you will be taught:

  • Getting people into your product to get feedback
  • How to involve people in your story
  • Building your audience in pre-launch
  • How a blog is crucial to your strategy

Sujan Patel

Marketer & Entrepreneur, Web Profits

9:00 am ET

Build trust and increase conversion using live chat

In this session you will be taught:

  • How to eliminate self doubt
  • The fastest way to get through the first hurdles
  • There will always be stress, but let’s reduce it
  • Steps to maximize trust and conversions with live chat

Todd Herman

Creator, The 90 Day Year

9:30 am ET

A 5 step launch process to create a feeding frenzy

In this session you will be taught:

  • How to figure out what is missing in your product and brand
  • Importance of marketing in advance
  • The steps to leverage social currency
  • Using incentives and creating a frenzy

Jay Davis

CEO, Creatably

10:00 am ET

Leverage press attention to build your personal brand

In this session you will be taught:

  • Millions tracked back to writing for Forbes
  • Which of the two different classes of writers you should aim for
  • Knowing who you are and your genius zone
  • Getting yourself into an exclusive group
  • How to leverage press attention

Josh Steimle

Founder, Influencer

10:30 am ET

Key steps to acquiring perfect launch partners

In this session you will be taught:

  • Choosing partners that will support you and your business
  • How to set up a launch for your product
  • How to integrate so everybody wins
  • Gaining new partners for your launch
  • Growing through inbound – email based, forms, and more

Alex Taub

Co-founder and CEO, SocialRanks

3:00 pm ET

How to run a successful affiliate launch with motivated partners

In this session you will be taught:

  • Having unordinary prizes as incentives
  • Creating competition between partners
  • What it’s like to be an affiliate
  • How to treat your best partners
  • Creating a flaw in the product for an advantage

Justin Brooke

El Jefe Grande, AdSkills

3:30 pm ET

Build continuous loyalty with dedicated ambassadors

In this session you will be taught:

  • Steps to ask for getting help
  • Creating a supportive team
  • Having an impact or message conveyed through your product
  • Setting reasonable and attainable goals
  • Rewards of being humble and paying forward

Lolly Daskal

President & Founder, Lead From Within

4:00 pm ET

Move the sales needle with the right influencers

In this session you will be taught:

  • A case study of influencer marketing
  • Most common challenges of a product launch
  • Choosing your platform and influencer
  • How to pitch an influencer your campaign
  • How to calculate your ROI

Shane Barker

Founder, Shane Barker Consulting

4:30 pm ET

DAY 3

The multiple webinar launch model that works for companies any size

In this session you will be taught:

  • The necessity and steps of your merchant accounts
  • Using webinars as launches and the different types
  • Important times for your campaigns
  • How to constantly tweak and pivot for growth

Daven Michaels

Founder, 123Employee

9:00 am ET

A drip funnel to drive sales with scarcity

In this session you will be taught:

  • What to learn and change from experience
  • Know your clients and what they want
  • How to shorten the sales process
  • Converting non-buyers with new offers

John Doherty

Founder, Credo

9:30 am ET

Automated campaign to acquire warm leads

In this session you will be taught:

  • Why automation may be better than large launches
  • Tips to retarget and follow up potential customers
  • Converting Warm traffic vs Cold traffic
  • Focusing on one product and expanding your audience gradually

Dan Henry

Entrepreneur, Dan Henry

10:00 am ET

Shoot through the roof using Facebook Ads

In this session you will be taught:

  • The importance of Facebook ads vs. organic marketing
  • How and when to set up an ad for your launch
  • The targeting and retargeting tool Facebook gives you
  • How to track the popularity of your ads on Facebook
  • Identify which ad works best for your audience

Andrea Vahl

Author & Speaker, Andrea Vahl

10:30 am ET

Keys to success: high quality content and a targeted community

In this session you will be taught:

  • Steps to leverage a community
  • Using targeted communities to your advantage
  • Content uniqueness and it’s power
  • The importance of having an audience

Benji Hyam

Co-Founder, Grow and Convert

3:00 pm ET

The importance of getting into local search

In this session you will be taught:

  • How to get your business in the top 3 listings on Google
  • What is the “local pack”
  • How to get qualified leads on autopilot
  • 5 primary things that drive your ranking

Darren Shaw

Founder, Whitespark

3:30 pm ET

Buy a business instead of launching one: Insight from an acquisition expert

In this session you will be taught:

  • Why you should consider buying an existing business vs doing a launch
  • What key indicators to look for in a new business
  • How to position and treat your business as an asset
  • Preparing for an exit before you even launch a business

Justin Cooke

Founder, Empire Flippers

4:00 pm ET

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